Who are we?

Indicia Worldwide is the only insight and technology led communications agency with global production expertise.

We see ROI where others don't. Do you?

Indicia Worldwide is the only agency that combines creative, data and technology talent with global production and procurement expertise. We realise ROI for our clients by delivering more engaging, cost-effective and sustainable experiences across the entire customer journey.

How we work makes us unique

We’ve re-imagined and re-defined the way end-to-end marketing is activated for our clients across the globe.

At the heart of our success is a dedicated and diverse community of 700 brilliant people working across 40 markets for over 500 global brands. Together we have built a high-performance culture where everyone can achieve their full potential.

As a business we draw on a rich heritage from the worlds of print & POS, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.

The output: Improved client performance from engaging consumers with brand ideas better, faster and more cost effectively, across every step of the journey a brand makes to market.

Purpose of the role

The Growth Director, SEA will be the heart-beat of driving growth in the production division of the agency. We wish to focus our growth in POS production and design services in the following markets; Philippines, Indonesia, Thailand, Vietnam, Singapore and Malaysia. We are looking for someone with a strong local market understanding and subject matter expertise in POS production. These are two fundamental pre-requisites of the role.

Generating, nurturing and closing down leads through the entire sales funnel by owning the delivering an exceptional sales experience across all touch-points is of critical importance to realise our exciting growth ambitions. 

The Growth Director, SEA will be expected to gain respect and trust both internally and externally by leveraging their many years of industry experience, sector expertise and through strong interpersonal and leadership skills. 

Skills, knowledge, experience and exposure

• Focusing on the agency’s POS/print production proposition which is underpinned by our our data, technology and sustainability capabilities, the Growth Director will likely have over 7 years of experience in a similar role
• Adept and confident engaging with APAC wide & often global senior procurement and marketing teams around our core production business noting our positioning of ROI and our effectiveness capabilities (the balance of production efficiency with performance of material)

The Growth Director, SEA will have:

Proposition activation

The ability to activate the Indicia Worldwide production (POS & design) proposition’s in a new business, prospect environment by bringing together teams of subject matter experts and showcasing the strategic application of data and technology differentiators in order to solve qualified production based business problems.

Consistent team delivery

The experience of working in and helping to shape a regional sales community (within a global function) with a consistent approach to new client experience, enabling the wider business to deliver the proposition through subject matter expertise.

Driving Growth

A growth first mindset. Shaping strategic growth plans in order to drive relevant new business leads, all by design in order to meet sub-region (SEA) and wider APAC regional growth targets.

Navigating the proposition bank

The ability to understand and interpret the existing production proposition bank – tailoring to prospect needs and strategy by ‘getting closer’ to client problems to proactively drive the strategic agenda in the conversion of new business.

Building the reputation of the global (and regional) growth team

A track record of working in high performing sales teams. To be seen as the individual that is a self-starter and sets new standards in prospect engagement – a brilliant growth leader, inspiring the wider teams to contribute towards delivering outstanding work.

Mindset to navigate the role

Developing growth strategies at a market level with both national and international brands, nurturing relationships with prospects as well as colleagues and establishing a high-performing outlook to growth requires a real skill in processing and navigating business and people situations. The following examples will apply to the Growth Director, SEA role:

• An ability to interpret how situations and thinking might evolve. In the context of prospect engagement. Proactively seeking out and anticipating potential opportunities for the business and developing corresponding thinking to deliver excellent pitch experiences. Applied in the development of local market growth strategy.
• Resilience as a growth leader with competency in unlocking capability within multi-disciplinary teams to ensure that numerous requirements can be simultaneously managed without an impact on business performance (e.g. lead generation, marketing content & planning, ABM strategy, pitch/presentation content etc….)
• The ability to understand business positions from a number of perspectives. Appreciating the needs of multiple parties to better determine positions in negotiations and business decisions.
• The skill to interpret, define and articulate (written and verbal) complex business solutions in a clear and simple way, that respond to prospect’s briefs and challenges.
• Able to make decisions and set direction according to the time and growth ambitions of the business in order to meet P&L needs.

The softer skills that we believe, will help you thrive in this role:

Whilst there is no specific definition of behaviours required to successfully deliver the Growth Director, SEA role, the following are characteristics we’d expect to see:

• To be energised by people. In all their forms. The extravert, the introvert. Building diverse relationships with all sorts of people will be a constant source of motivation.
• Curiosity is fuel. Wanting to know all about a prospect’s business. Listening to their challenges. What keeps them awake at night. The fuel that unlocks our proposition in response to qualified and relevant opportunities.
• The ultimate facilitator. Bringing together and motivating teams from diverse disciplines to unlock potential; always recognising the sum of the parts in the pursuit of excellent pitch and presentation experiences.
• Loving and living communication in all of its forms. To write it, to vocalise it. To champion the best forms of communication internally and externally.
• Relentless disposition. Skilled in creating an environment that’s self-motivating and motivates others to be their best. As within all growth environments, relentless pursuit of opportunities is a must in order to remain close to a prospect.

Role Requirements

• This is a an important and strategic role with a direct impact on the revenue and profit of Indicia Worldwide and with an impact on key departments
• Some travel along with out of hours and flexible working will be required
• The role is expected to provide input into and fully support the objectives of the management team
• The role is ‘hands on’ and expected to identify, qualify, write excellent proposals and delivery brilliant pitch experiences to win New Business

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.